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Sony Alpha 7 IV Mirrorless Camera + 28-70 mm zoom lens (ILCE-7M4K)

A complete kit to start in full frame: a 33-million-pixel body stabilised on five axes and a versatile zoom included. Eye AF autofocus on humans, animals and birds, 4K video and creative picture profiles.

  • Full-frame Exmor R CMOS sensor 35.9 x 23.9 mm, 33 million pixels
  • Built-in five-axis stabilisation
  • Eye AF autofocus: human, animal and bird eyes
  • 4K video
  • ISO 100 to 51,200, expandable from 50 to 204,800
  • Quad-VGA OLED electronic viewfinder
  • Vari-angle touchscreen, 270° rotation
  • 3.5 mm microphone jack and headphone jack
  • Creative picture profiles
  • Accessory shoe and vertical grip mount
  • FTP transfer over USB, LAN or Wi-Fi
  • 658 g for the body
Ref.: 4548736133693
Sony Alpha 7 IV Mirrorless Camera + 28-70 mm zoom lens (ILCE-7M4K) — image 1
Sony Alpha 7 IV Mirrorless Camera + 28-70 mm zoom lens (ILCE-7M4K) — image 2
Sony Alpha 7 IV Mirrorless Camera + 28-70 mm zoom lens (ILCE-7M4K) — image 3
Sony Alpha 7 IV Mirrorless Camera + 28-70 mm zoom lens (ILCE-7M4K) — image 4
Sony Alpha 7 IV Mirrorless Camera + 28-70 mm zoom lens (ILCE-7M4K) — image 5
Sony Alpha 7 IV Mirrorless Camera + 28-70 mm zoom lens (ILCE-7M4K) — image 6
Sony Alpha 7 IV Mirrorless Camera + 28-70 mm zoom lens (ILCE-7M4K) — image 7
Sony Alpha 7 IV Mirrorless Camera + 28-70 mm zoom lens (ILCE-7M4K) — image 8
Sony Alpha 7 IV Mirrorless Camera + 28-70 mm zoom lens (ILCE-7M4K) — image 9

Non-contractual photos

The visuals on this page are supplied by the manufacturer. They are frequently produced for a whole range — not for the exact model you are viewing: what you see in the photo is never a promise of what is included.

No exchange, return or cancellation will be accepted on the grounds that something seen in a photo (accessory, port, colour, keyboard layout, packaging…) is not found on the delivered product. Only the specifications written on the page are binding for the order.

What the image does not guarantee:

  • Lens : a body photographed with a lens is very often sold body only: only the title (“body only”, “18-55 kit”…) states what is delivered.
  • Accessories : memory card, spare battery, charger, bag, tripod, lens hood and caps are not included unless stated.
  • Sample images : the sample photographs shown say nothing about the results you will get.
  • Screen and viewfinder : an articulating screen, electronic viewfinder and connectors depend on the reference.
  • Colour : one image often serves several colours, and the shade you see depends on studio lighting as much as on your screen settings; the colour sold is the one in the title and the specifications.
  • Props and accessories : the items shown around the product (cables, stands, decorative objects, content displayed on screen) are not included unless explicitly stated.
  • Packaging : boxes, labels and bundles change with the manufacturer's revisions: the packaging delivered may differ from the one in the photo.

What is binding: the product title, this page's technical specifications, the description and, when provided, the manufacturer's PDF datasheet available in the downloads.

The slightest doubt about a specification? Contact us before ordering and we will check for you.

(+212) 05 30 31 64 21+212 6 64 10 46 24service.client@iris.ma

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32 599,00 DHincl. VAT

Limited quantity

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Receive it between Wed 23 Sept and Fri 25 Sept — free delivery all over Morocco

Delivery to your address

Receive it between Wed 23 Sept and Fri 25 Sept — free delivery all over Morocco

The estimate is refined using actual delivery rounds to your city.

  • Free delivery from 3 000 DH of purchases, all over Morocco.
  • Below that, the same rate in every city for parcels up to 30 kg (delivery to your home or workplace) — the exact amount is shown above, then in the basket.
  • Above 30 kg, the rate follows the parcel's weight. In Casablanca, the flat rate holds up to 120 kg.
  • You are notified by SMS, then called by the courier before your parcel is handed over (delivered by Sapress).
  • Observed delivery time: 1 to 5 working days depending on the city.
Free in-store collection: Casablanca (within 24 h) · Témara (within 48 h)

In-store collection — free

Casablanca store
We bring it to the store within 24 h
We call you as soon as it arrives in store.

Résidence Manoir des Roses, Lot. 18, Boulevard El Hachmi El Filali, Rond-point Bachkou, Casablanca

Opening hours

  • Mon–Fri: 10am – 7pm
  • Sat: 10am – 2pm
  • Closed on Sundays and public holidays

Payment on site: cash, bank card via terminal, certified cheque.

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Temara pickup point
We bring it to the store within 48 h
We call you as soon as it arrives in store.

Boulevard Hassan II, Résidence Les Perles de Témara, Immeuble 5, appartement 2, Témara

Opening hours

  • Mon–Fri: 8.30am – 1pm / 2pm – 6pm
  • Sat: 8.30am – 12.30pm
  • Closed on Sundays and public holidays

Payment on site: cash, bank card via terminal, certified cheque.

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1 year warranty — free repair in Morocco if it breaks down during the warranty period

1 year manufacturer's warranty

This product is covered for 1 year by a manufacturer's warranty (the brand's official warranty). Your iris.ma invoice serves as the warranty document: keep it safe.

A problem with your product? Don't worry: contact us by phone, WhatsApp or e-mail. Depending on the brand, we direct you either straight to the repairer appointed by the brand to fix your product, or to us — and we take care of the rest.

  • If a repair is possible, it is carried out free of charge.
  • If the product cannot be repaired, the brand offers an exchange for another product.
  • If no product is available, a refund is issued as soon as the brand confirms it.

Faulty straight out of the box? Some brands offer an immediate exchange, others a repair. Contact us to find out what applies to your product.

The warranty covers breakdowns occurring under normal use, as defined by the brand's terms. Product breakage (drop, impact, liquid…) is not covered, nor are certain consumable parts.

(+212) 05 30 31 64 21+212 6 64 10 46 24service.client@iris.ma

New, never opened — our commitment

All our products are new, delivered in their sealed original packaging.

We commit to never sending you a product that has been opened, unboxed or returned by another customer — even one “just opened for checking”.

Any doubt on delivery (damaged box, seal already opened)? Point it out to the courier or contact us immediately: we take the product back and send you another one.

Sales invoice

Every order comes with its sales invoice, included with the parcel (handed over in person for a store collection).

Ordering for a company? Using the details you give at checkout (company name and ICE), the invoice is issued in your company's name, with its ICE.

Need a quote? Request a free quote — reply within 24 working hours.

100% secure payment: Bank transfer · Bank card · Certified cheque

Accepted payment methods

Bank transfer

Simply transfer the amount shown to account 007 826 0002684000000426 89 — SGM2I, Attijariwafa bank. The rest (the reference to quote, sending us the proof, tracking) is explained right after confirmation and by email. An instant transfer is recommended: it saves you 24 hours on the delivery time.

Bank card

Your everyday Moroccan bank card is enough — Visa, Mastercard or CMI, no special card required. Foreign cards are accepted too. Secure payment by Attijari Payment.

Certified cheque

Certified cheque payable to “sgm2i”. Have your bank certify the cheque, then send us a copy on WhatsApp (+212 6 64 10 46 24) or to service.client@iris.ma — we dispatch as soon as we receive it.

The methods offered depend on the order total and the carrier — checkout shows the final list.

Google reviews4.7(553 reviews)

Product overview

Unleash your creativity with the Sony Alpha 7 IV and its 28-70 mm zoom lens. Featuring a 33 MP full-frame sensor and Exmor R CMOS technology, this camera delivers richly detailed images and ultra-smooth 4K video. Its advanced Eye AF tracks human, animal or bird eyes with precision. With built-in stabilisation and a wide choice of creative looks, it meets all your ambitions, whether you are an amateur photographer or a professional videographer.

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Technical specifications

Technical specifications
Sensor typeCMOS Exmor R
Sensor size35.9 x 23.9 mm
Number of pixelsApprox. 33 million effective pixels (approx. 34.1 million total)
Shutter speedStills: 1/8000 to 30 seconds, Bulb, Movies (NTSC mode): 1/8000 to 1/4 (in 1/3 increments) up to 1/60 in AUTO mode (up to 1/30 in Auto Slow Shutter mode), Movies (PAL mode): 1/8000 to 1/4 (in 1/3 steps), up to 1/50 in AUTO mode (up to 1/25 in Auto Slow Shutter mode)
Continuous shootingSingle shooting, Continuous (Very high/High/Medium/Low selectable), Self-timer, Self-timer (continuous), Bracketing: single, Bracketing: continuous, white balance bracketing, D-Range Optimizer bracketing
Image stabiliserBuilt-in image stabilisation
ISO sensitivityStill images: 100 – 51,200 ISO (ISO values from 50 to 204,800 can be set as expanded ISO range), AUTO (100 – 12,800 ISO, lower and upper limits selectable), Video: 100 – 51,200 ISO equivalent (ISO values up to 102,400 can be set as expanded ISO range), AUTO (ISO 100 – 12,800, lower and upper limits selectable)
DisplayTouchscreen Brightness control: Manual (5 steps between -2 and +2), Sunny Weather mode Number of dots: 1,036,800 dots Monitor type: 7.5 cm (3.0-type) TFT Focus magnifier: Yes, focus magnifier (35 mm full frame: 5.5× / 11.0×, APS-C: 3.7× / 7.3×) Adjustable angle: Opening angle: approx. 176°, rotation angle: approx. 270°.
ViewfinderElectronic, 1.3 cm (0.5 type, OLED Quad-VGA)
Included lensFE 28-70 mm F3.5-5.6 OSS
Interface(s)Bluetooth standard version 4.1 (2.4 GHz band) FTP transfer function (wired [USB-LAN], USB connection, Wi-Fi), View on smartphone, Remote control via smartphone, PC remote, BRAVIA Sync (Control for HDMI), PhotoTV HD Mass storage / MTP Multi terminal / Micro USB terminal Vertical grip connector Accessory shoe Headphone jack Yes (3.5 mm stereo minijack) Microphone jack Yes (3.5 mm stereo minijack)
Technical specifications (continued)
Dimensions (W x D x H) (mm)Approx. 131.3 mm x 96.4 mm x 79.8 mm, approx. 131.3 mm x 96.4 mm x 69.7 mm (from grip to monitor)
Net weight (g)Approx. 658 g
With lensYes
SensorFull frame
TypeMirrorless (hybrid)
Lens mountE
Viewfinder typeElectronic viewfinder (EVF)
Screen articulationVari-angle screen (swivel mount)
Stabilisation typeIn-body image stabilisation (IBIS)
Sensor resolution27 to 40 MP
Warranty1 year

Specific references

EAN4548736133693

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Frequently asked questions about this product

Which lens comes with this Sony Alpha 7 IV kit?
A 28-70 mm zoom with an E mount. It is the versatile lens that covers moderate wide angle to short telephoto, enough to get started without buying anything else.
Does the autofocus recognise animals?
Yes: Eye AF detects human eyes, animal eyes and bird eyes. Bird detection is the most demanding, and it is specified here.
What sensor does this Alpha 7 IV have?
A 35.9 × 23.9 mm full-frame Exmor R CMOS sensor with 33 million pixels, with five-axis in-body stabilisation that benefits every lens.
Can a microphone and headphones be connected to this body?
Yes: 3.5 mm microphone and headphone jacks. The accessory shoe and the vertical grip mount round off the equipment.
How high does this Alpha 7 IV's sensitivity go?
From ISO 100 to 51,200 for photos, expandable from 50 to 204,800 ISO. In auto mode, the default range is ISO 100 to 12,800, with adjustable limits.
How fast can this body's shutter go?
From 1/8,000 to 30 seconds for photos, plus a long-exposure mode. Enough to freeze a fast subject in bright sunlight or to work on night exposures.
Does this Sony's screen flip round to face forward?
Yes: a 7.5 cm touchscreen with 1,036,800 dots, on a swivel hinge, with approximately 270° of rotation. The viewfinder is a Quad-VGA OLED.
Is this Sony Alpha 7 IV kit new and under warranty?
Yes, it is a new Sony kit, reference ILCE-7M4K: a 658 g full-frame mirrorless body and a 28-70 mm zoom. The invoice serves as the warranty document, for a period of 1 year.

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