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Sony BRAVIA 8 K-77XR80 77" TV | 4K Ultra HD OLED + Built-in DTT Receiver

IMAX Enhanced, Dolby Vision and an XR Processor that recognises every scene: the picture aims at the look of the cinema. The panel also acts as the speaker with Acoustic Surface Audio+, a subwoofer, Dolby Atmos and DTS:X. HDMI 2.1 at 4K 120 Hz, VRR, ALLM.

  • Google TV with voice search
  • 120 Hz panel with XR OLED Motion
  • XR Processor with scene recognition
  • 8 million self-lit pixels
  • XR Triluminos Pro colours
  • XR Contrast Booster 15
  • HDR10, HLG, Dolby Vision and IMAX Enhanced
  • XR Clear Image upscaling
  • Acoustic Surface Audio+ with a subwoofer
  • Dolby Atmos and DTS:X
  • 4 HDMI ports, including 4K 120 Hz and eARC
  • VRR and ALLM low latency mode
  • Wi-Fi 802.11ax and Bluetooth 5.3
  • DTT (DVB-T/T2), cable and satellite tuner
  • VESA 300 x 300 mm wall mounting
Ref.: K-77XR80
Sony BRAVIA 8 K-77XR80 77" TV | 4K Ultra HD OLED + Built-in DTT Receiver — image 1
Sony BRAVIA 8 K-77XR80 77" TV | 4K Ultra HD OLED + Built-in DTT Receiver — image 2
Sony BRAVIA 8 K-77XR80 77" TV | 4K Ultra HD OLED + Built-in DTT Receiver — image 3
Sony BRAVIA 8 K-77XR80 77" TV | 4K Ultra HD OLED + Built-in DTT Receiver — image 4
Sony BRAVIA 8 K-77XR80 77" TV | 4K Ultra HD OLED + Built-in DTT Receiver — image 5
Sony BRAVIA 8 K-77XR80 77" TV | 4K Ultra HD OLED + Built-in DTT Receiver — image 6
Sony BRAVIA 8 K-77XR80 77" TV | 4K Ultra HD OLED + Built-in DTT Receiver — image 7
Sony BRAVIA 8 K-77XR80 77" TV | 4K Ultra HD OLED + Built-in DTT Receiver — image 8
Sony BRAVIA 8 K-77XR80 77" TV | 4K Ultra HD OLED + Built-in DTT Receiver — image 9

Non-contractual photos

The visuals on this page are supplied by the manufacturer. They are frequently produced for a whole range — not for the exact model you are viewing: what you see in the photo is never a promise of what is included.

No exchange, return or cancellation will be accepted on the grounds that something seen in a photo (accessory, port, colour, keyboard layout, packaging…) is not found on the delivered product. Only the specifications written on the page are binding for the order.

What the image does not guarantee:

  • On-screen image : the content visible on the screen is a composite: it represents neither the real picture quality nor any content supplied with the product.
  • Stand and mount : the shape of the stand changes between versions; wall mounts, arms and ceiling fixings are not included unless stated.
  • Connectors and sound : the number of HDMI, DisplayPort and USB ports, and the presence of speakers, a tuner or a network port, are read in the specifications.
  • Panel : bezels, curved format, touch, matte or glossy finish and refresh rate cannot be judged from a photo.
  • Accessories : remote control, cables, 3D glasses and projection screen are supplied only if the specifications say so.
  • Colour : one image often serves several colours, and the shade you see depends on studio lighting as much as on your screen settings; the colour sold is the one in the title and the specifications.
  • Props and accessories : the items shown around the product (cables, stands, decorative objects, content displayed on screen) are not included unless explicitly stated.
  • Packaging : boxes, labels and bundles change with the manufacturer's revisions: the packaging delivered may differ from the one in the photo.

What is binding: the product title, this page's technical specifications, the description and, when provided, the manufacturer's PDF datasheet available in the downloads.

The slightest doubt about a specification? Contact us before ordering and we will check for you.

(+212) 05 30 31 64 21+212 6 64 10 46 24service.client@iris.ma

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49 999,00 DHincl. VAT51 599,00 DH

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Product overview

Sony 77" BRAVIA 8 K-77XR80 TV: a giant 4K UHD OLED screen with perfect blacks and cinema sound to transform the living room.
Picture: 4K UHD OLED panel with 8 million self-lit pixels, XR Processor, XR Triluminos Pro, XR Contrast Booster 15, XR Clear Image upscaling and HDR (HDR10, HLG, Dolby Vision, IMAX Enhanced).
Motion & gaming: 120 Hz panel, XR OLED Motion, HDMI 2.1 (4K 120 Hz), VRR and ALLM — smooth gaming, optimised for PlayStation 5.
Smart TV: Google TV (Netflix, YouTube, Prime Video…), voice search, Chromecast and AirPlay built in.
Sound: Acoustic Surface Audio+ — the screen itself becomes the speaker — with a subwoofer, Dolby Atmos and DTS:X.
Ports & reception: 4 HDMI ports (eARC/ARC), 2 USB, Wi-Fi 6, Bluetooth 5.3, Ethernet; built-in DTT/satellite receiver (DVB-T/T2, S/S2, C).
Ideal for a large living room, home cinema, gaming or a premium professional space.
Giant OLED, 120 Hz and cinema sound in an exceptional TV.

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Technical specifications

Technical specifications
Screen size75/77 inches
Resolution4K UHD (3,840 x 2,160)
Screen typeOLED
Refresh rate100 Hz and above
Technical specifications (continued)
Smart TV systemGoogle TV
HDR formatDolby Vision, HDR10, HLG
Gaming featuresAuto game mode (ALLM), VRR / FreeSync, 4K at 120 Hz
Warranty1 year

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Under Law 09-08, you have the right to access, rectify and object to the processing of your personal data. This processing has been authorised by the CNDP under no. D-CE-389/2015. Learn more

Frequently asked questions

What are the delivery times and fees?
Delivery all over Morocco within 1 to 5 working days, at the same rate in every city for parcels up to 30 kg — and free delivery from 3 000 dh of purchases. Above 30 kg, the rate follows the weight and is shown on the product page and in the basket. You are notified by SMS, then called by the courier.
Is the product new and under warranty?
Yes: a new, genuine product, delivered in its original packaging with an invoice. The invoice serves as the warranty document (1 year) with the manufacturer's after-sales service in Morocco.
Can I collect my order in store?
Yes, at the Casablanca store (Mon–Fri 10am–7pm · Sat 10am–2pm) or the Témara collection point (Mon–Fri 8.30am–1pm / 2–6pm · Sat 8.30am–12.30pm). Payment on site: cash, bank card via terminal, certified cheque.
Which payment methods do you accept?
Bank card online (secure Attijari Payment), cash on delivery, bank transfer and certified cheque. All our prices are in dirhams, VAT included.
Can I get an invoice in my company's name (with its ICE)?
Yes. Provide your company's legal name and ICE when ordering: the invoice is issued in its name and enclosed with the parcel (handed over with the order for in-store collection). Companies and public bodies can also request a quote — reply within 24 working hours.

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